|
鄂爾多斯翻譯公司關(guān)鍵字：Now people in the car when the car will not only focus on the cost and interest cost of car use. Service for manufacturers, distributors and consumers themselves is particularly important, but unfortunately has not attracted enough attention to the various manufacturers. Through the literature and data analysis services to our car at present status, trends, and its quality management model suggested.
Keywords automobile spare parts management serviceA current status of auto spare parts serviceChina's auto market, especially after-sales service market has great potential. Implementation of agent sales system, manufacturers and distributors to establish a distribution relationship between the stability, achieve development services specialized for the automotive industry is of great significance. Compared with foreign auto service, auto companies in China the importance of after-sales service of products there is a big gap in understanding, but also in its infancy. With the formation of market economy, enterprise headquarters set up after-sales service system, but the system's operation and management, its role in the play is still far can not meet market demand.
Thus it is necessary to establish a complete set of automotive aftermarket service quality management model to address the existing motor vehicle dealers in the after-sale service problems.2 new trend in automotive service2.1 brand managementThe brand has value, it can make a better price to sell goods for enterprises to expand the market; brand is more durable than the product's life, a new phase of its popular sedan also 3 to4 years, but a good brand is forever; good brand can create strong customer relationships, to form a stable market. A car is a one-time deal, but good brand will win the trust of the customer's life, this is the value of the brand, brand management is an art requiring companies to bid farewell to mediocrity, to impress customers. Some people think that the only heavy industry, automotive industry is involved in the fashion industry, because the car represents the manufacturers of the image, but also represents the user's image.Brand managers is a test of patience. Brand as a fine porcelain vase, firing is not easy, priceless, but missed the break but it is a relatively simple matter. A car company or a dealer, there are thousands of times every day contact with the customer the opportunity, every opportunity to have a significant impact may occur.
|