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內(nèi)蒙古翻譯公司關(guān)鍵字：will rise and fall of lean sales, channels and services on the outcome of competition. International sales trend has emerged in four areas, historic changes, that needs product concept is being replaced; price concept is being replaced by cost; channels to facilitate the concept is being replaced; marketing communication concept is being replaced. All of these changes are associated with more fine-grained services. Needless to say, all the international trends point to a trend --- Lean in service. In such a historical background, automotive service business service strategy to be taken should be "into customers, and strive to improve customer satisfaction." In order to achieve this strategic objective, it is necessary to improve their quality of service.Quality of service is a service organization's lifeblood, is a service organization to provide the actual service experience in line with customer expectations match. Service quality is directly related to the merits of customer service evaluation and preparation of the final product to buy again determined, thus affecting the service retention rates and retention target source markets as well as service organizations, the final cost. So, whether after-sales service system, the establishment and management, customer service related work, the core goal is customer satisfaction, because satisfaction in order to create value.Aftermarket service is a customer involved throughout the process, quality of service is good or bad depends on the customer experience. According to the characteristics of automotive aftermarket repair services, we can see, to improve the quality of automotive aftermarket service key is to optimize service processes, service processes that may produce errors point to make insurance design, and design an effective service recovery the system.The basic model of service quality management as shown in photo.(1) service process design is the key to auto maintenance services, with a perfect service process can not only take the initiative to reduce the quality of service the risk of accidents, enhance control, and can greatly improve the overall quality of service.(2) design a comprehensive service processes, the process should also be prone to the key points of service failure analysis, and key points of these services, insurance design, in order to repair errors that may occur down to a minimum.
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